How to Make a Google My Business Account
In today’s digital age, establishing an online presence for your business is paramount. Google, being the world’s leading search engine, plays a significant role in connecting potential customers to local businesses. To leverage this, it’s crucial to have a Google My Business (GMB) account. In this comprehensive guide, we will walk you through the process of creating a GMB account and optimizing it for better visibility on Google. Let’s get started.
Getting Started with Google My Business
1. Sign Up or Log In
To embark on your journey to a prominent online presence, go to the Google My Business website (www.google.com/business)
Sign in with your Google account or create one if you don’t have it already. For this, a Gmail account is required.
2. Enter Your Business Name
Once you’re logged in, enter your business name. Make sure it’s correct and coincides with the name of your actual business.
3. Add Your Business Location
If you have a physical location that customers can visit, provide your street address. Be precise in your location details to help customers find you easily.
4. Specify Service Areas
If your business serves customers within a particular area but doesn’t have a physical storefront, specify the areas you serve. Particularly for service-based organizations, this is important.
5. Choose Your Business Category
Select the category that best describes your business. This helps Google understand what your business is about and who your potential customers might be.
Verifying Your Business
6. Verify Your Listing
Google will want to verify that you are the rightful owner of the business you’re listing. You can choose to receive a verification postcard by mail or, if eligible, verify instantly via phone.
7. Receiving the Verification Code
If you’ve chosen the postcard option, wait for it to arrive at your business address. It typically takes about a week.
8. Enter the Verification Code
Once you receive the postcard, log in to your GMB account and enter the code from the postcard to complete the verification process.
Optimizing Your GMB Listing
9. Add Detailed Business Information
The more information you provide about your business, the better. Include details like your phone number, website, business hours, and a brief description.
10. Upload High-Quality Photos
Visual content matters. Add high-quality images of your business, including the exterior, interior, products, and services.
11. Encourage Customer Reviews
Positive reviews can boost your online reputation. Encourage happy clients to post reviews on your GMB profile.
12. Post Regular Updates
Keep your audience engaged by posting updates, offers, and events on your GMB listing. This keeps your profile fresh and relevant.
FAQ: Frequently Asked Questions
Yes, if you have multiple branches or locations for your business, you can manage them all under a single GMB account. Google allows you to add multiple locations and keep them organized.
No, Google My Business is a free tool provided by Google. You can create and manage your GMB listing without any charges.
Changes typically take a few days to appear on Google. Make sure all the information you provide is accurate and up-to-date.
If you forget your login information, you can recover it through the account recovery options on Google. For account recovery, adhere to the instructions provided.
Yes, you can easily edit and manage your GMB listing using the Google My Business mobile app. It may be accessed on Computer, iOS and Android smartphones.
Establishing a Google My Business account is a crucial step in expanding your online presence and connecting with local customers. By providing accurate and detailed information, optimizing your listing, and engaging with your audience, you can enhance your visibility on Google and attract more potential customers to your business. So, don’t wait any longer; create your GMB account today and reap the benefits of a strong online presence. Your business’s success awaits!